What is the bestselling beer in America?
When we examine more detailed and comprehensive annual sales data, the rankings shift. The YouGov ranking is intriguing because it not only indicates how much consumers enjoy a specific beer but also reflects their brand perception and loyalty. Conversely, beer sales are affected by product availability and pricing. Neither metric is inherently more accurate, but both are significant for different reasons.
In terms of sales, Modelo remains at the forefront, securing the top position for off-premise sales this year. Off-premise sales refer to purchases made outside of bars or restaurants, typically from liquor or grocery stores for home consumption. Modelo has consistently increased its sales year after year, and in 2023, it finally surpassed Bud Light to claim the top spot. As of 2024, Modelo's total sales stand at $4.1 billion, compared to Bud Light's $3.4 billion.
Another noteworthy achievement this year is that 2024 marks the first time imported beers have surpassed domestic premium beers in sales volume. In fact, Mexican beer brands dominate the total import beer market in the United States. While Modelo accounts for a significant share of these sales, other Mexican brands such as Corona, Pacifico, Dos XX, and Victoria also contribute to this trend.
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