Where will you see beer crowlers?
The "can growler," also known as a crowler, is an innovation from the Oskar Blues brand, a Colorado-based establishment that transitioned from a restaurant to a brewery. It gained recognition in the craft beer industry for being the first to offer canned craft beer. Rather than sticking to the standard small cans, the company collaborated with Ball Corporation to create the crowler, designed specifically for its flagship product, Dale's Pale Ale, named after founder Dale Katechis. Dale's Pale Ale remains popular and is still available in its distinctive crowlers. Oskar Blues has even introduced resealable lids for these containers.
While crowlers are sealed similarly to regular beer cans, they require specialized equipment for their production and sealing. Although these machines are becoming increasingly prevalent, they are still not as commonly seen, as they are primarily intended for breweries to provide larger take-home options for customers. Although crowlers are smaller than traditional growlers, which can hold around five pints, they offer a more convenient and less fragile way to transport a significant amount of draft beer. As with any beer can, it's important to avoid shaking it too much before opening to prevent a fizzy overflow of pressurized, carbonated beer.
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