Building the traditional clam roll

Similar to a lobster roll, the toasted New England hot dog bun plays a crucial role: Unlike standard buns, New England buns are sliced from the top rather than the side, which makes them easier to toast and butter. In fact, the New England bun was originally used for clam rolls before the more popular lobster rolls took the spotlight. In the 1940s, the J.J. Nissen bakery in Maine created this specialized bun to accommodate clam strips and began supplying them to Howard Johnson's Restaurant. Up until the last Howard Johnson's closed in 2022, the restaurant was renowned for its clam strips, often served in rolls. While the lobster roll may have originated before the clam roll, tracing back to 1929 in Connecticut, it was initially served on white bread and didn’t adopt its now-famous bun until later on.
If you're looking to fry some clams for a sandwich (even if it's in a hot dog bun), the availability of clam strips outside of New England might spark the regional debate of "strips or bellies" regarding hard shell versus soft shell clams. However, you can find New England hot dog buns just about anywhere, allowing you to prepare a classic New England lunch.
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